Brand Development Through Charitable Activities

Tory Schalkle
3 min readFeb 13, 2023


Philanthropic initiatives can be an excellent method for a company to interact with its clients and employees. These actions, when executed well, can also help your brand create trust and loyalty. Corporate philanthropy typically entails contributing money, time, or other resources. It may be volunteer support, community service activities, or scholarship and fellowship projects.

Corporate philanthropy is a business providing money, goods, or volunteer time to a community for its benefit. These initiatives can be part of a company’s overall social value creation strategy, often known as strategic philanthropy.

There are a variety of benefits for businesses that participate in these efforts. For instance, consumers are more likely to buy items and services from businesses that demonstrate high social responsibility and generosity.

Corporate philanthropy can take various forms, such as matching gifts and volunteer grants. These programs enable businesses to reward their employees with a stipend that they can use to donate to or volunteer for the nonprofit organization of their choosing.

Community works programs are a form of corporate philanthropy involving corporations donating goods and services to local communities. These include infrastructure, laptop computers, and other resources that might aid schools and community organizations.

These can be an excellent opportunity for businesses to foster ties with local stakeholders and advance topics they care about. They can also make it easier for employees to participate in community service and encourage them to volunteer.

Volunteer grant programs are a popular form of corporate philanthropy in which corporations match their stakeholders’ volunteer hour donations with a fixed amount of money. This is a terrific approach to help the charity organizations that your employees are passionate about while also appreciating their accomplishments.

Typical forms of corporate generosity include scholarship and fellowship programs. Institutions or government bodies may provide tuition, books, living expenses, and travel funds. These types of humanitarian endeavors frequently entail matching contributions. Typically, companies that provide this program create group incentives or match gifts to a specified limit.

Many businesses now offer volunteer grant stipends, which pay employees for their time helping. These tiny stipends are a terrific way to show employees that their employer cares about the charitable causes they support.

These types of philanthropic initiatives can assist businesses in fostering a positive corporate culture, enhancing employee retention, and attracting more qualified candidates for open positions. Additionally, they can develop partnerships with local communities and enhance the public image of a corporation.

There are numerous methods by which businesses devote time, money, and resources to improve the world through philanthropic efforts. This includes, among others, workplace giving, employee grant stipends, matching gifts, corporate foundations, community grants, and volunteer support projects.

Companies increasingly understand the advantages of corporate giving. By building and sustaining a robust charitable program, they can increase customer involvement, enhance their brand image, and recruit new workers.

To launch your company’s philanthropy program, setting goals that correspond with your company’s priorities and beliefs is essential. Choosing a social cause that aligns with these objectives and your organization’s mission will ensure a successful relationship.

In corporate sponsorship, a firm provides financial support for an event or initiative of a nonprofit organization. This benefits both parties: the nonprofit receives much-needed funding, while the business gains brand exposure and tax deductions. A business may also sponsor the work of a nonprofit through in-kind donations. This may involve the donation of goods or services or the provision of personnel support at events.

Group volunteering is another method a business can give to the community. These programs enable corporations to collaborate with nonprofit organizations on volunteer-driven events. Volunteering can help employees develop their leadership qualities. Additionally, they can meet new individuals and form vital connections. These events can have a favorable effect on staff morale, recruitment, and the local community.



Tory Schalkle

Tory Schalkle is currently a Senior Vice President of Enterprise Strategy, with deep strategy and business development expertise.